In: Complete Foundation, Growth
Comeback Campaigns: texts to past customers, for a year.
They already know you. Say hi.
Every past customer gets a short text from you every couple of months, for a year. It fits your business, and we set it up.
- Come back for the next job.
- Send a friend, and get thanked for it.
- Sounds like you, with an easy way to say stop.
Example conversation. Names and offers are made up.
Built around your business.
Some businesses live on return customers. Some live on referrals. We set it up for whichever is you, or both. You choose the offer, or no offer at all.
Return customers
For the jobs that come round again. An offer to come back, like 5 to 10% off, if that works for your margins.
Hi Mark, it's Your Business. Hope the deck's holding up. Book your next job this month and take 10% off. Not interested? Reply BYE and I'll stop texting you.Example text
Referrals
A nudge to pass your name on, with a small thank-you when they do.
Know a neighbor who needs work done? Send them my way and I'll say thanks. Reply BYE and I'll stop texting you.Example text
Just a hello
Not every text needs an offer. Sometimes it's just being the name they remember.
Gutters filling up again? Fall's a good time to get them done. Reply BYE and I'll stop texting you.Example text
A text every couple of months.
Every past customer is on the list. They already hired you, so this is you saying hello, not a stranger. Replies land in your inbox.
After the first year the campaign stops. It also stops if you cancel.
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
One year, a text about every couple of months. An example, not a fixed calendar, and not a promise of how many jobs come back.
What it won't do.
Promise repeat jobs.
We can't tell you how many come back, so we won't put a number on it.
Blow up their phone.
A text every couple of months. Nobody wants a weekly one from their gutter guy.
Invent offers for you.
You decide what you're happy to give. It's your margin.
Questions.
Which customers get these texts?
Your past customers, all of them. They've already hired you.
How often, and for how long?
About one text every couple of months, for a year. After the first year it stops.
What do the texts offer?
Whatever fits your business. For return customers that might be 5 to 10% off. For referrals, a small thank-you. Or no offer, just a hello. You decide.
What if someone doesn't want texts?
They reply BYE and it stops. Simple as that.
What happens when someone replies?
It lands in your inbox app and you answer it like any other text.
Works with The Website One Inbox Review Engine
See what your follow-up texts would say.
When you book, we analyze your business and build your website draft before the call. Then we show it to you.
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